Joseph Floyd
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The SaaS Playbook is a collection of articles, templates and blog posts written by Emergence and aggregated in one place so busy SaaS Founders & Executives can find answers quickly and go back to building their dreams.

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Fundraising
  • Set Yourself Up for Series A Pitch Success
  • ​The 5 M's: how Emergence Evaluates Series A Pitches
  • How to Dilligence Your VC
  • ​How to Avoid the 7 Deadly Sins of Seed Financing
  • ​How to Raise Seed Capital: Top Enterprise Seed Investors Share How They Analyze Investment Opportunities and What Founders Should Expect in Fundraising
  • What Entrepreneurs Need To Know Before Securing Series A Venture Debt
  • The Key Items in the Best Investor Updates​
  • ​How Convertible Notes Work with Excel Template

Finance & SaaS Metrics
  • The Ultimate SaaS Dashboard
  • 5 Hacks to Conserve Cash Without Cutting Costs
  • Monthly Cohort Revenue Analysis
  • Quantifying Intercompany Virality
  • K-Factor Decomposition
  • Forecasting Daily Active User Retention
  • Engagement Retention Curves





















Sales
  • The Founder’s Guide to Hiring Your First VP of Sales
  • How to Compensate a VP of Sales
  • The Power of Storytelling
  • How to Price Your Software
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Marketing
  • The Founder’s Guide to Hiring Your First Head of Marketing

Talent
  • Our Go-To List: Top 30 Interview Questions
  • Scale Faster than Your Competition: Leverage Global Technical Talent
  • 5 Best Practices for Executive Comp Plans and Employment Agreements





















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  • Let Them Eat Tech