Before you can begin testing and optimizing your product for engagement, you will need to build a dashboard to measure engagement.
The spreadsheet below contains both of these dashboards plus the formulas to build them from the raw user data. After you’ve put in your data, you should begin testing ways to keep your customers engaged and bring back inactive users. In the beginning, you may not have enough data points to create meaningful curves. You can actually extrapolate curves from as little as 3 months worth of data. How you ask? Well…I’ll save that for another day. :)