We've got a great lineup of speakers:
- Sean Ellis, CEO of Qualaroo. Sean introduced the concept of growth hacking and discussed how the principles of growth hacking for consumer companies could be applied to B2B demand generation and product development.
- Matt Malden, Chief Product Officer at Docusign. Matt shared how Docusign built virality into the Docusign product and how they test, optimize and measure their progress.
- Lincoln Murphy, Customer Success Evangelist at Gainsight. Lincoln explained best practices around B2B demand generation and how to test and leverage different marketing channels to cost effectively acquire customers.